Лучшая цена на elizabeth rush kruger marketing plan templates for enhancing profits





Key decisions determine the success of big data strategy Dynamic Customer Strategy: Big Profits from Big Data is a comprehensive guide to exploiting big data for both business-to-consumer and business-to-business marketing. This complete guide provides a process for rigorous decision making in navigating the data-driven industry shift, informing marketing practice, and aiding businesses in early adoption. Using data from a five-year study to illustrate important concepts and scenarios along the way, the author speaks directly to marketing and operations professionals who may not necessarily be big data savvy. With expert insight and clear analysis, the book helps eliminate paralysis-by-analysis and optimize decision making for marketing performance. Nearly seventy-five percent of marketers plan to adopt a big data analytics solution within two years, but many are likely to fail. Despite intensive planning, generous spending, and the best intentions, these initiatives will not succeed without a manager at the helm who is capable of handling the nuances of big data projects. This requires a new way of marketing, and a new approach to data. It means applying new models and metrics to brand new consumer behaviors. Dynamic Customer Strategy clarifies the situation, and highlights the key decisions that have the greatest impact on a company's big data plan. Topics include: Applying the elements of Dynamic Customer Strategy Acquiring, mining, and analyzing data Metrics and models for big data utilization Shifting perspective from model to customer Big data is a tremendous opportunity for marketers and may just be the only factor that will allow marketers to keep pace with the changing consumer and thus keep brands relevant at a time of unprecedented choice. But like any tool, it must be wielded with skill and precision. Dynamic Customer Strategy: Big Profits from Big Data helps marketers shape a strategy that works.
Elizabeth Rush Kruger Marketing Plan Templates for Enhancing Profits elizabeth rush kruger marketing plan templates for enhancing profits
Craig Smith Marketing For Dummies elizabeth rush kruger marketing plan templates for enhancing profits
Subodh Gupta Marketing Simplified elizabeth rush kruger marketing plan templates for enhancing profits
John W. Hayes Becoming the Expert. Enhancing Your Business Reputation Through Thought Leadership Marketing elizabeth rush kruger marketing plan templates for enhancing profits
John Arnold Mobile Marketing For Dummies elizabeth rush kruger marketing plan templates for enhancing profits
Mitch Carson The Silent Salesmen. Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products elizabeth rush kruger marketing plan templates for enhancing profits
Peter W. Smith Selling Yourself as a Scriptwriter in Hollywood. A 12-Step Marketing Plan for New & Used Screenwriters elizabeth rush kruger marketing plan templates for enhancing profits
John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data elizabeth rush kruger marketing plan templates for enhancing profits
Alexander Chernev The Marketing Plan Handbook, 4th Edition elizabeth rush kruger marketing plan templates for enhancing profits
Dušan Mladenović Marketing Plan elizabeth rush kruger marketing plan templates for enhancing profits
Philippa Spork Rules of Social Engagement. Your Step-by-Step Plan for Driving Sales Through Social Content elizabeth rush kruger marketing plan templates for enhancing profits
Veechi Curtis Creating a Business Plan For Dummies elizabeth rush kruger marketing plan templates for enhancing profits
Yasir Khan Marketing Plan Cinnabon Company elizabeth rush kruger marketing plan templates for enhancing profits


  • Страница:   1 2 3 4 5 6 7 8 9 10 11 12 13 14