Лучшая цена на elizabeth rush kruger marketing plan templates for enhancing profits





Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. «It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning.» —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York «I am extremely impressed by the step lucidity of what is presented.» —Dr D. H. Eaton, North Carolina University «A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing.» —Kenneth Simmonds, Professor of Marketing and International Business, London Business School «Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!» —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Craig Smith Marketing For Dummies elizabeth rush kruger marketing plan templates for enhancing profits
John Arnold Mobile Marketing For Dummies elizabeth rush kruger marketing plan templates for enhancing profits
Mitch Carson The Silent Salesmen. Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products elizabeth rush kruger marketing plan templates for enhancing profits
John Tanner F. Analytics and Dynamic Customer Strategy. Big Profits from Big Data elizabeth rush kruger marketing plan templates for enhancing profits
Barbara Schenck Findlay Small Business Marketing Kit For Dummies elizabeth rush kruger marketing plan templates for enhancing profits
Adam Franklin Web Marketing That Works. Confessions from the Marketing Trenches elizabeth rush kruger marketing plan templates for enhancing profits
Phil Fragasso Marketing for Rainmakers. 52 Rules of Engagement to Attract and Retain Customers for Life elizabeth rush kruger marketing plan templates for enhancing profits
Richard Rosen Convergence Marketing. Combining Brand and Direct Marketing for Unprecedented Profits elizabeth rush kruger marketing plan templates for enhancing profits
Mathew Sweezey Marketing Automation For Dummies elizabeth rush kruger marketing plan templates for enhancing profits
Veechi Curtis Creating a Business Plan For Dummies elizabeth rush kruger marketing plan templates for enhancing profits
Jeff LeSueur Marketing Automation. Practical Steps to More Effective Direct Marketing elizabeth rush kruger marketing plan templates for enhancing profits
Krista Neher Visual Social Marketing For Dummies elizabeth rush kruger marketing plan templates for enhancing profits
Wilson Hugh Marketing Plans. How to Prepare Them, How to Use Them elizabeth rush kruger marketing plan templates for enhancing profits


  • Страница:   1 2 3 4 5 6 7 8 9 10 11 12 13 14