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A global look at the reasons behind the recent economic collapse, and the responses to it The speculative bubble in the housing market began to burst in the United States in 2007, and has been followed by ruptures in virtually every asset market in almost every country in the world. Each country proposed a range of policy initiatives to deal with its crisis. Policies that focused upon stabilizing the housing market formed the cornerstone of many of these proposals. This internationally focused book evaluates the genesis of the housing market bubble, the global viral contagion of the crisis, and the policy initiatives undertaken in some of the major economies of the world to counteract its disastrous affects. Unlike other books on the global crisis, this guide deals with the housing sector in addition to the financial sector of individual economies. Countries in many parts of the world were players in either the financial bubble or the housing bubble, or both, but the degree of impact, outcome, and responses varied widely. This is an appropriate time to pull together the lessons from these various experiences. Reveals the housing crisis in the United States as the core of the meltdown Describes the evolution of housing markets and policies in the run-up to the crisis, their impacts, and the responses in European and Asian countries Compares experiences and linkages across countries and points to policy implications and research lessons drawn from these experiences Filled with the insights of well-known contributors with strong contacts in practice and academia, this timely guide discusses the history and evolution of the recent crisis as local to each contributor's part of the world, and examines its distinctive and common features with that of the U.S., the trajectory of its evolution, and the similarities and differences in policy response.
John Gerzema The Brand Bubble. The Looming Crisis in Brand Value and How to Avoid It john gerzema the brand bubble the looming crisis in brand value and how to avoid it
Philip Kotler Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live john gerzema the brand bubble the looming crisis in brand value and how to avoid it
James Montier Value Investing. Tools and Techniques for Intelligent Investment john gerzema the brand bubble the looming crisis in brand value and how to avoid it
Peter Treadway T. Investing in the Age of Sovereign Defaults. How to Preserve your Wealth in the Coming Crisis john gerzema the brand bubble the looming crisis in brand value and how to avoid it
Jennifer Wolfe C. Brand Rewired. Connecting Branding, Creativity, and Intellectual Property Strategy john gerzema the brand bubble the looming crisis in brand value and how to avoid it
Majken Schultz Taking Brand Initiative. How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding john gerzema the brand bubble the looming crisis in brand value and how to avoid it
David Aaker A. Brand Relevance. Making Competitors Irrelevant john gerzema the brand bubble the looming crisis in brand value and how to avoid it
John Morgan Michael Brand Against the Machine. How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition john gerzema the brand bubble the looming crisis in brand value and how to avoid it
Robert Kolb W. Lessons from the Financial Crisis. Causes, Consequences, and Our Economic Future john gerzema the brand bubble the looming crisis in brand value and how to avoid it
Pamela Walaski (Ferrante) Risk and Crisis Communications. Methods and Messages john gerzema the brand bubble the looming crisis in brand value and how to avoid it
John Mauldin Code Red. How to Protect Your Savings From the Coming Crisis john gerzema the brand bubble the looming crisis in brand value and how to avoid it
Ashok Bardhan Global Housing Markets. Crises, Policies, and Institutions john gerzema the brand bubble the looming crisis in brand value and how to avoid it
Frans de Weert Bank and Insurance Capital Management john gerzema the brand bubble the looming crisis in brand value and how to avoid it


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